Effective Date: Aug 1, 2017
If you have any questions, please reach out to us at firstname.lastname@example.org.
1. What Information does VISUAL LOFT collect?
Information you provide us:
When you create an account with us, you provide a name, email address, and password. Your account password isn’t stored by us, and we’ll never have access to it.
When you make a purchase or use our Services. If you make a purchase, we request information from you to facilitate the transaction and get you the goods. You may also provide us with information when you use certain online features, such as when you book an eye exam. This information may include (i) your name, email address, phone number, shipping address, and date of birth, (ii) prescription information, including any images of prescriptions you may provide to us and any information you give us through the pupillary distance measurement function of our Services, (iii) medical history and information about your vision, and (iv) information about the products you try on and purchase. If you provide us with an image of your prescription, we obtain any information that appears on the prescription form.
When you make a purchase, we ask you to provide payment information, which may include payment card information (such as credit card number, type, and expiration date), billing address, and shipping address. Our payment processor, which is required by credit card issuers to meet specific security requirements, will collect, store, and process your credit card and other payment information on our behalf using industry-standard security measures. We do not store any payment card information.
We do everything possible to make sure you have an exceptional shopping experience. If you contact us in person, by phone (calling or texting), email, instant message (including Facebook Messenger), live chat, through social media or our App, or by some other means, we may keep a record of your contact information and the content of the communication for later reference. When we send you emails, we may track whether you open them to learn how to deliver a better customer experience and improve our Services. We receive responses to any survey that you choose to complete for us.
Information we collect from third parties:
Information from your optometrist. Your optometrist may share your prescription information with us in order for us to provide Services or complete your purchase.
Information from third party services. Our customers are active in many different communities, both offline and online. Some parts of our Services can be linked to other accounts you have with Third Party Services (“Third Party Accounts”) or you may be able to register for an account on our Services with your Third Party Account. If you connect a Third Party Account to our Services or interact with us through a Third Party Account, we may receive information about you, including your Third Party Account profile information and your photo, and your use of the Third Party Account (for example, if you select a VISUAL LOFT product to purchase through the account). If you mention us through your Third Party Account, we may collect publicly available information and content related to your comment. If you wish to limit the information available to us, you should visit the privacy settings of your Third Party Accounts to learn about your options.
Information from other third parties. We may collect information about you from other third parties, including demographic information, and combine this information with other information we collect about you.
Information we automatically collect:
Web logs and usage information. We record certain information and store it in log files when you interact with our Services. This information may include device and browser information, internet protocol (IP) address, URLs of referring/exit pages, and search terms.
2. How We Use Your Information
We primarily use your information to provide and enhance our Services and your experience with VISUAL LOFT. Some ways we may use your information include:
- to provide, personalize, and improve our products and our Service
- to communicate with you, including to respond to your comments or questions, and to send you updates about your order
- to understand your use of our Services to help us improve the customer experience
- to provide you information, recommendations, and marketing materials about our products and Services
- for our other internal business purposes
We may use location information collected from your mobile device to enhance your shopping experience and to provide you with location-based services, such as advertising, search results, and other personalized content, as well as to assist us with foot traffic measurement and service improvements in our stores.
3. How We Share Your Information
If we share your information, we do so only as described below.
We’ve figured out ways to do a lot of things on our own, but we haven’t quite figured out how to do all of it. We may provide your information to our contractors, agents, and service providers as necessary to enable them to perform certain services for us, including but not limited to:
- order fulfillment
- delivery services
- payment processing
- account registration
- website-related services, such as web hosting
- improvement of website-related services and features
- maintenance services
- data analytics
With your doctor or dispensing optician
We may share your information with your doctor if you’ve asked us to confirm the prescription information you provide us, or if you’ve asked us to obtain your prescription information from your doctor. At your request, we may also share your information with a dispensing optician.
With affiliated businesses we do not control
We may work with other businesses from time to time. These affiliated businesses may sell items or provide promotions to you through our Services or theirs. We may also jointly with affiliated businesses provide products or services. We will clearly show you when an affiliated business is associated with your transaction, and we will only share information with them that is related to your transaction.
In connection with business transfers
We may choose to buy or sell assets. In these types of transactions, customer information is typically one of the business assets that would be transferred. Also, if we (or our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, information we collect could be one of the assets transferred to or acquired by a third party.
To protect us and others
With your consent
Except as we’ve stated above, we will notify you before we share your identifiable information with any third parties.
4. Choices You Have With Your Visual Loft Account
Through your account settings, you can view, edit, and delete the following information you’ve provided to us:
- Mailing address
- Billing address
- Email address
- Phone number
- The information you can view, edit, and delete may change as our Services change
If you decide you do not want to receive emails from us, you can select the unscribe button in our emails. Alternatively, you can email us at email@example.com, or you can contact customer support. Unsubscribing will stop you from receiving most types of email communications, but it may not prevent you from receiving emails about orders or transactions you place through our Services or emails in response to a specific request from you, such as password recovery. If you wish to stop receiving notifications from us on your mobile device, you can update your device settings.